“Saying ‘sex’ helps us get our name into the newspapers!” says voucher company looking for coverage

Playing into some easy stereotypes around drunk men and disappointed women, who is the company using sex to make the headlines this time?

George Charles, marketing director of Voucher Codes Pro, which commissioned the survey, said: ‘The emphasis of wedding night sex for married couples is no longer a huge factor.

‘It may be that the stress and pressure of organising a wedding takes the main priority, especially considering such a large proportion of couples have been living together for years.’