It is supposed to be the happiest day of their lives, but for most couples it does not have the perfect ending.
For the majority fail to consummate their marriage on their wedding night, a survey shows. And the most frequent reason is that the groom was too drunk to make love.
The bride falling asleep and arguments during the reception were also blamed for couples not having sex on their first night as man and wife.
Playing into some easy stereotypes around drunk men and disappointed women, who is the company using sex to make the headlines this time?
George Charles, marketing director of Voucher Codes Pro, which commissioned the survey, said: ‘The emphasis of wedding night sex for married couples is no longer a huge factor.
‘It may be that the stress and pressure of organising a wedding takes the main priority, especially considering such a large proportion of couples have been living together for years.’