Monthly Archives: October 2013

“Women should get surgery to look like Marilyn Monroe!” says plastic surgeon

“Women should get surgery to look like Marilyn Monroe!” says plastic surgeon

Who conducted this survey, which is helping to reinforce the idea that it’s perfectly normal – if not expected – that women ought to alter themselves to better resemble celebrities?

A spokesman for Transform Cosmetic Surgery, who conducted the research, said: ‘Ms Monroe was certainly ahead of her time.

In younger women, this may mean adding definition. Older women often want to defy gravity and fight sagging.

‘Since 2010 we have witnessed a significant increase in patients interested in chin augmentation surgery, specifically those with a weak or receding chin that’s making them feel self-conscious.

‘A chin implant adds definition and balances facial features, producing instant and significant changes in the profile of patients.’

Nice to see an impartial view on the necessity of cosmetic surgery, being espoused by a private cosmetic surgery clinic.

“Girls should do more things with their friends!” says bingo website

Ladies – don’t you hate having to be around your partner? Don’t you find yourself yearning for a night out with the girls? Yes, you do – we have proof:

Friendly fire: Married women prefer their pals to their partners, survey claims

FOUR in 10 married women say they would rather spend time with girlfriends than their husbands.

They find them better company, are more interested in them and are more likely to enjoy a gossip with them, a study says.

Source: Mirror, 10th October 2013

Girls just wanna have fun (with other girls): Four in ten women would rather spend time with their girlfriends than their husbands

They can share clothes, debate the calorie count of every cocktail on the menu and they are equally happy gossiping or talking about the latest political scandal.

No wonder four in ten women would rather spend time with their girl friends than their husbands.

The latest research has found that most women would prefer to spend a day off with their best friend as they are more fun and more likely to enjoy a good gossip.

Source: Daily Mail, 10th October 2013

Which company hired Bad PR regulars One Poll to create a survey designed to discover that women prefer a night out with their girlfriends to spending time with their partners?

A spokesperson for Paddy Power Bingo, who carried out the research, said: ‘The research found that although women love their other half they do also love time with their girlfriends to have a laugh.

‘Catching up with a friend to gossip or share stories can be a real tonic if you’re having a hectic week – and you do of course tend to talk about different topics with girlfriends than you do with your husband or boyfriend.

Don’t spend time with your lover – take the girls to the bingo hall instead, because a bingo company thinks it’s a good idea.

“Dating can be tricky!” says dating website

“Dating can be tricky!” says dating website

“Your neighbours won’t look out for you!” says home insurance company

How well do you know your neighbours? Would they have your back?

Everybody needs good neighbours… or do they? A third can’t identify them in a line-up

MORE than a third of people admit they would not be able to pick their neighbours out of a line-up, a shocking poll suggests.

Thirty-six per cent of people claim they would not recognise their neighbours in person.

More than half do not know the first name of their neighbour despite often living just metres away.

Source: Daily Star, 14th October 2013

A third of us cannot recognise our neighbours: Poll finds we wouldn’t be able to pick them out in a line-up

More than a third of us cannot recognise our next-door neighbours, according to a new poll. 

It reveals 36 per cent of residents would not be able to pick them out in a line-up or if they met them in the street, despite living just feet away.

Source: Daily Mail, 14th October 2013

People today just don’t care about their neighbours as much as they used to, and just don’t have that community spirit… says, which home insurer?

Despite often living just a few metres away, 51 per cent of people cannot recall the first name of their neighbour and seven in 10 are unaware of their full names, according to the Churchill home insurance survey.

The angle here, if it weren’t clear already, is made more than apparent by company head Martin Scott:

Martin Scott, head of Churchill home insurance, which conducted the survey, said: ‘Relationships have changed because the way we live, work and socialise has evolved.

‘We move homes more frequently, spend a lot less time communicating face-to-face and are more cautious about who we welcome into our homes. 

‘As a result, we know very little about our neighbours as we all get on with our own busy lives.

‘The lack of trust and familiarity does have implications. People may be less willing and less able to watch out for each other.

‘Realising there is a stranger on a neighbour’s property is very difficult if we cannot recognise the person who lives there.’

So, because your neighbours don’t care about your home, buying home insurance is more important than ever.

“Famous insults are funny!” says DVD featuring famous insult

We all love a good, catty insult, right? Of course we do – in fact, there’s even ‘research’ to prove it: 

‘My dear you are ugly, but tomorrow I shall be sober and you will still be ugly’: Winston Churchill tops poll of history’s funniest insults

Winston Churchill’s ability to lift the spirits of the British people in times of adversity were, however, neatly balanced with a sparkling line in withering put-downs.

Now Churchill has topped a poll of history’s funniest insults with a famous jibe directed at either the socialist MP Bessie Braddock or the Conservative Lady Astor, the first female MP (depending on which version of the story you hear).

When accused by one of them of being ‘disgustingly drunk’ the Conservative Prime Minister responded: ‘My dear, you are ugly, and what’s more, you are disgustingly ugly. But tomorrow I shall be sober and you will still be disgustingly ugly.’

Source: Independent, 14th October 2013

Unsurprisingly, the story also ran in the Daily Mail – themselves no stranger to insults:

Churchill tops poll of history’s funniest insults with ‘My dear you are ugly, but tomorrow I shall be sober and you will still be ugly’

When Winston Churchill was accused of being drunk by socialist MP Bessie Braddock he knew exactly what to say.

And the former Prime Minister, who was famed for his wit, has topped a poll of more than 2,000 Britons to find history’s funniest insult.

Source: Daily  Mail, 14th October 2013

While the opportunity to rake up old insults – plus the chance to have a heartwarming photo of good old Mr Churchill – is one the newspapers scarcely need an excuse for, the article is still merely a piece of PR nonsense:

As well as the scathing Mr Churchill, the Daily Express reported that other household names including Barack Obama, Groucho Marx, Noel Gallagher and Elizabeth Taylor also made the top ten of the poll, which was commissioned to mark the Blu-ray release of the LIberace biopic Behind The Candelabra.

This may seem like something of an unusual paymaster for this particular story, until we spot who occupies position three in the list:

Liberace himself makes an appearance at number three in the list with his response to a critic: ‘Thank you for your very amusing review. After reading it… I laughed all the way to the bank.’

I imagine the PR company behind this are also laughing all the way to the bank.

“Getting a proposal right is important!” says engagement ideas website

“Getting a proposal right is important!” says engagement ideas website

“People need jobs!” says recruitment company

“People need jobs!” says recruitment company

“In-laws can be scary!” says jewellery comparison site

“In-laws can be scary!” says jewellery comparison site

Which company might have an interest in appealing to sport-loving bloody blokes when it comes to marriages and engagements?

Those taking part in the survey – conducted by as part of research into the marriage proposals of Britons – were asked: “Which celebrity(s) would you consider to be the scariest hypothetical in-laws, based on those you would find most intimidating when having to ask for their offspring’s hand in marriage?”

The angle here being clear – want to promote their brand to men buying engagement rings for their partners, and with their poll appearing in the sport section of the newspaper, it’s fair to say they’ve likely accomplished just that.

“Some marriages end in divorce!” says divorce law firm

“Some marriages end in divorce!” says divorce law firm

It’s nice to know that people particularly enjoy the third year of their marriage – and to see so positive a story appearing in the often self-serving and cynical PR world. Thank goodness there’s nothing negative to temper this happy buzz…

By contrast, the study found the fifth year to be the hardest to overcome due to factors such as tiredness or even exhaustion amid increasing workloads – and children…

The study also found familiarity with each other, regular bickers over the sharing of chores and the stress caused by financial worries also takes its toll.

Bringing a child into the marriage around this point can also put strain on the relationship.

The report also found seven years to be ‘the wall’, which if scaled successfully paves the way for a long, happy and lasting liaison for matrimony.

Ah, spoke to soon – it’s almost as if this sugar-coated story actually hides within it a cynical piece of advertising for a company which would profit from being first in mind when marriages turn to divorce:

The in-depth study, commissioned by family law specialists Slater & Gordon, examined the dynamics of modern married life.

Family lawyer at Slater & Gordon Amanda McAlister said: ‘It’s not very often we see clients in those first few years of marriage but by the five year mark or a couple of years after they have children we often have married couples asking us for advice.

‘The buzz of the first few years where everything is new is hard to maintain and often people find that married life hasn’t lived up to their expectations.

‘We encourage anyone having doubts at this point in their marriage to really think about whether it’s a crisis that can’t be overcome.’

Little surprise then to see a divorce lawyer at the heart of this story suggesting that marriages get tough around years five and seven – a story which also picked up coverage in The Herald.

Little surprise, either, to find that this survey was conducted via Bad PR regulars OnePoll – with 87% of the resulting press release making it into the article by Martha De Lacey in the Daily Mail.

If only there was some easy way to bring to an end the cosy marriage of the PR industry and newspaper industry.

“Some words are annoying” says polling company looking for headlines

“Some words are annoying” says polling company looking for headlines

Breaking ‘research’ reveals that there are some words most people in the country hate – ‘research’ broken exclusively in The Sun, who themselves are experts in things most people in the country hate. Although, technically, since the addition of a paywall I should refer to it as The SUN+ (which basically means you get all the semi-literate irritation of The Sun, ‘plus’ you have to pay to view it).

This particular research was conducted by and for Bad PR regulars OnePoll, this time aiming to hit the headlines themselves rather than on behalf of a client – an aim that they’d have missed, were it not for The Sun “+” and a feature on This Morning:

A spokesman for paid survey site, OnePoll, which commissioned the study, said:

”We never imagined the nation would find such mainstream words so frustrating.

”Quite often we find ourselves using these words automatically in sentences every day without realising we could be frustrating our friends, family or colleagues.

Personally, some of my least favourite words in the English language include ‘according to a survey by OnePoll’.