“Men shop a lot – just like women!” says shopping centre
The rise of the male shopaholic: Men now shopping more than twice a week and spending £1,000 on fashion each year
It’s no secret that women love shopping; we walk the equivalent of eight marathons a year doing it.
But the latest research has revealed that men are giving women a run for their money in the retail therapy stakes.
A new survey shows that men are now spending £988 a year on clothes, shoes and accessories and are now browsing or buying clothes on average two and half times per week.
Source: Daily Mail, 9th October 2013
Given that ‘it’s no secret’ that women are addicted to shopping, and now men are also addicted to shopping, that must mean buying new clothes and designer goods is important to literally every member of society these days. Which is helpful for the company behind this ‘research’:
A spokesman for Westfield, who carried out the survey, said: ‘Men’s fashion and grooming has been an increasingly growing trend and our research shows that they are finally catching up with the women’s sector.
Westfield shopping centres house designer goods retailers – making the purpose of this story a somewhat implicit ‘if we convince men to shop lots, we’ll make more money overall’. Which then becomes directly explicit with the next line from the spokesman:
‘Their distinct and dissimilar shopping habits to women make them an extremely valuable group to engage.’