A sixth of women in the UK ‘don’t know’ their natural hair colour as they’ve been dying it for so long.
A new study looking into the hair care spending habits of women in the UK has revealed that 17 per cent of women can’t recall how their hair looks in its natural state.
Respondents were initially asked: ‘How often do you visit the hairdressers to have your hair done?’ and asked to stipulate a figure.
The responses revealed the average answer to be once every ‘8.2 weeks’.
Who might have bought this space in the newspaper to remind women to book that hair appointment?
A spokesman for vouchercloud.com, who conducted the research, said: ‘To think that a sixth of women don’t know what their natural hair colour is is quite an eye opener, but I suppose if you’ve been colouring your hair for years on end, it probably does fade from memory.
Vouchercloud.com, of course, have an extensive range of Health and Beauty vouchers and deals on offer.