“In-laws can be scary!” says jewellery comparison site

“In-laws can be scary!” says jewellery comparison site

Which company might have an interest in appealing to sport-loving bloody blokes when it comes to marriages and engagements?

Those taking part in the survey – conducted by www.comparejewellery.com as part of research into the marriage proposals of Britons – were asked: “Which celebrity(s) would you consider to be the scariest hypothetical in-laws, based on those you would find most intimidating when having to ask for their offspring’s hand in marriage?”

The angle here being clear – comparejewellery.com want to promote their brand to men buying engagement rings for their partners, and with their poll appearing in the sport section of the newspaper, it’s fair to say they’ve likely accomplished just that.