“People have annoying online habits!” says search engine looking to change search habits

“People have annoying online habits!” says search engine looking to change search habits

People can be annoying online, can’t they? With their annoying habits, like posting boring Facebook statuses, putting nonsense press releases into the science section of your national newspapers… and refusing to use your search engine:

Brian Kealy, Head of Search at Microsoft UK, said: ‘Our research reveals a huge number of British people do things out of habit.’

Bing commissioned the research into habits as a way of promoting its Bing It On campaign.

The idea is that many people use rival search engine Google as a habit and a new site has been set up to test whether people prefer Bing or Google, and to highlight that Google may not always be best.

The Bing It On challenge shows two sets of search results for the same phrase and people are asked to choose which they prefer.

If Brian Kealy and the ‘Bing It On challenge’ team are Googling Binging their own names and find this story, I challenge them to find better and more productive ways of getting people to use their search engine than by filling the science sections of newspapers with PR drivel.