“Isn’t it about time you upgraded your ailing computer?!” says computer retailer

“Isn’t it about time you upgraded your ailing computer?!” says computer retailer

We’ve all been there – endlessly rebooting and restarting computers, turning it off and turning it on again, and then doing it again, to no avail. Technical troubles are not just irritating, but apparently they’re consuming vast amounts of our time and money each year, apparently. Still, that the content of the article may be broadly true doesn’t make it any less of an advert, in this case for a computer retailer:

However, the research, conducted by computer upgrade retailer Crucial.com, suggests that some of this wasted time could be avoided, but we’re just not bothering to sort our lives out.

One example cited by Crucial.com is the ‘Boot-up Bother’ issue.

If we needed any further proof that this article is little more than PR, thanks to the un-named and benevolent journalist who originally sent me this article we can actually view the original press release.

It’s nice to see journalists recognising that it’s not so much tech troubles that are wasting their time, but the constant onslaught of dodgy PR faced by journalists on a daily basis.