“Old age can be hard and frustrating!” says stairlift company
Grumpy old men? Victor Meldrew should have been called Victoria, survey suggests
From Albert Steptoe to Victor Meldrew the grumpy old man has been a staple of comedy scriptwriters for decades. But a new survey suggests that – contrary to popular perception – it is women who get grumpier with age rather than men…
Almost a third of retired men said they are currently in the midst of what they believed to be the best time in their lives, while only a quarter of women said the same.
Source: Telegraph, 1st October 2013
While the ‘battle of the sexes’ angle is as needless here as it is in any generic PR story (in a 50-50 coin toss, one side has to come up heads – meaning the result may not always be considered so remarkable), the negative spin through the story is surprising, especially given who placed it into the newspaper:
The proportion of men and women choosing other age groups was virtually identical throughout the survey but more men appeared to be enjoying retirement than women, the TNS poll commissioned by the makers of Stannah stairlifts, found.
Of course, once we get to the ubiquitous quote from the company spokesperson, the negative angle disappears:
Patrick Stannah, managing director of Stannah Lift Services, said: “These results confirm that for most people life really does begin during middle age.
“Whilst at times society may seem to value youth over experience, these results indicate that when it comes to happiness, Britain’s middle aged and over 65s are far more satisfied with life.”