“People might break into your home in the middle of the night!” says lock-maker

“People might break into your home in the middle of the night!” says lock-maker

Chivalry is dead, by all accounts – or at least by the accounts presented by this piece of PR in the press. However, while hiding behind the lazy ‘differences between the sexes’ hook, the real purpose of this story is to remind you that sometimes there are noises in the night, and sometimes those noises are home intruders. We know this is the hook, because we can tell which company paid Bad PR regulars OnePoll to create some useful statistics to get this story into the press:

The survey was commissioned by security company Yale and a spokesman said: ‘Things that go bump in the night more often than not turn out to be false alarms.

‘However, it is still important to ensure home security is a priority.’