“Time to start buying food for Christmas!” says supermarket chain

Who is behind this drive to encourage all seasonal shoppers to get the Yuletide retail gravy-train in motion early?

Hayley Bolton, a spokesperson for Asda, said: ‘Starting the Christmas shopping early is a great way for busy mums to “tick” an extra to-do off the festive list.

‘Whether it’s using the most convenient shopping methods or managing the budget well in advance of the big day itself, we’ve seen our shoppers get savvy when it comes to buying gifts.

‘We are expecting to see sales of presents start to increase over the weekend as the Christmas shopping season gets truly underway.’

So, a supermarket says it’s time you started buying lots of things from the supermarket.