With an eleven-week countdown to the big day and miserable weather making summer feel like a distant memory, mothers will make the most of the recent payday and get ‘stocking’ up on Christmas gifts this weekend.
A new survey has revealed that over a quarter of mothers are starting their Christmas shopping earlier than last year.
With purse strings pulled tighter than ever, a staggering 69 per cent of mothers revealed the top reason for the early start to gift shopping was due to money restraints and helping to manage the ever-expanding festive budget.
Who is behind this drive to encourage all seasonal shoppers to get the Yuletide retail gravy-train in motion early?
Hayley Bolton, a spokesperson for Asda, said: ‘Starting the Christmas shopping early is a great way for busy mums to “tick” an extra to-do off the festive list.
‘Whether it’s using the most convenient shopping methods or managing the budget well in advance of the big day itself, we’ve seen our shoppers get savvy when it comes to buying gifts.
‘We are expecting to see sales of presents start to increase over the weekend as the Christmas shopping season gets truly underway.’
So, a supermarket says it’s time you started buying lots of things from the supermarket.