It’s not just the girls who feel self-conscious about stripping down to their bikinis on holiday, worried about flabby bits, wobbly bits and crinkly bits: men feel nervous about baring all in front of the beach-bound public, too.
In fact, 20 per cent of the boys are anxious about feeling fat in their trunks, and one in 10 are nervous about baring (nearly) everything in public.
As a result, men are spending more money and time than ever getting ‘beach-ready’ before they jet off; one in 10 are spending more on pre-break treatments and training than on their actual holiday.
Who conducted the research highlighting and reinforcing the insecurity men feel about their bodies?
The average man is spending out £112 on training and treatments, according to the survey by menswear retailer, Jacamo, with 12 per cent spending £300 and starting preparations two months before they jet off.
Jacamo – the menswear retailers who specialise in clothes for larger men.