Monthly Archives: October 2013

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“Men shop a lot – just like women!” says shopping centre

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“Slow computers are the worst!” says makers of computer memory

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“Male grooming is important!” says male grooming product

“Buying all the things your kid demands is expensive!” says voucher website

Keeping up with the kids can be hard – unless, of course, you can find ways to cut costs and buy things on the cheap, obviously:

A whole host of strange items came up in the survey by VoucherCodes.co.uk, which asked 1,000 UK parents with children aged between 2 and 15 exactly what their kids pestered for.

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“Parents struggle to stay modern!” says makers of ‘Modern Family’ TV show

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“All the cool people are getting divorced these days!” says divorce-specialist solicitors

“Loads of women dye their hair!” says voucher website offering beauty treatments

Who might have bought this space in the newspaper to remind women to book that hair appointment?

A spokesman for vouchercloud.com, who conducted the research, said: ‘To think that a sixth of women don’t know what their natural hair colour is is quite an eye opener, but I suppose if you’ve been colouring your hair for years on end, it probably does fade from memory.

Vouchercloud.com, of course, have an extensive range of Health and Beauty vouchers and deals on offer.

“You won’t get a job without wearing make-up!” says make-up retailer

Would you employ someone if they refused to wear make-up, and were a woman? According to the latest ‘research’, the answer might well be no:

British Bosses less likely to employ women who don’t wear makeup

Women who wear make-up are more likely to be employed than those who opt for a natural look, a survey revealed.

MORE than two thirds of British Bosses said they would be less likely to employ a female job applicant if she didn’t wear make-up at interview.

Source: Daily Star, 18th October 2013

Two thirds of British bosses say women should wear makeup if they want a successful career

More than two thirds of British bosses said they would be less likely to employ a female job applicant if she didn’t wear make-up at interview.

The survey also showed that 49 percent of bosses said it would be a major factor if the job was in sales or was a public-facing role in the company.

Figures were similar for promotion prospects with 60.8 percent of company executives saying that if female staff members didn’t wear cosmetics on a regular basis it would have a detrimental effect.

Source: Daily Mail, 17th October 2013

If the results of this ‘research’ are accurate, wearing make-up can have a huge effect on a woman’s chances of securing that dream job – which leaves us only to ascertain how accurate the findings actually are. A quick look to the company who created the study may help shed some light on that particular question:

Emma Leslie, beauty editor at escentual.com, who conducted the research, said: ‘Whether rightly or wrongly, British bosses clearly think that keeping up appearances at work is an important factor for female staff if they want to get on in their career.

‘It’s also quite startling to learn that women feel that they need make-up in order to impress at work, and our survey showed there is a strong psychological element to wearing make-up that makes women feel more poised, confident and ‘put together’.

No surprises to discover, then, that the company telling women they need to wear make-up to be taken seriously are a company who sell make-up. 

You couldn’t make it up.

“Maybe you should think about going on holiday!” says holiday firm

“Maybe you should think about going on holiday!” says holiday firm

While this is doubtlessly highly important research, it’s worth noting who funded this article highlighting a range of available holiday options:

“We’ve always wondered if people working in certain professional were more likely to visit certain destinations on holiday and now we know there is a correlation,” said Chris Clarkson, managing director of Sunshine.co.uk, the firm which conducted the research. “It seems that colleagues chatting to one another about their holidays has a big impact on where people choose to go.”

Sunshine.co.uk, it’s somewhat superfluous to point out, being an online travel agent.

“Most kids today use iPads!” says maker of children’s iPad app

“Most kids today use iPads!” says maker of children’s iPad app

Can it really be true that a whopping 61% of three-year-olds today are using iPads? Well, possibly… or more realistically we could say that 61% of parents who are tech-savvy enough to be part of a Bad PR regular OnePoll’s polling community will tick boxes to say their children use iPads when presented with a quick and relatively-low-importance question in a survey. Which isn’t precisely the same thing, but does make for an equally good opportunity to talk about the company who paid for this poll:

The survey, conducted on behalf of the children’s app range Justin’s World, found 66 per cent of children aged between four and six use a tablet.

I’m glad we have such research heavyweights as the maker of an app aimed at children to help us discover that apps are a really great way for children to learn.