“Cleaning can be such a bore!” says cleaning company

With Spring theoretically approaching, it was nice of the Daily Mail to highlight exactly how all of the stereotypes around spring cleaning are actually entirely accurate:

What a filthy waste of time! Women spend a YEAR AND A HALF of their lives cleaning the house (but men only put in half as long)  

The women of Britain are waging a never-ending war with dirty floors, dust mites, grubby walls and unplumped pillows.

Female folk spend a staggering 12,896 hours during their lifetime tidying up and scrubbing the house, equating to a year and a half, according to new research.

But while the girls are spending, on average, four hours each week ensuring homes are spick and span, the boys admit to spending only half as long – just 6,448 hours in a lifetime.

Source: Daily Mail, 7 March 2013

Poor women, forever tidying up after we sloppy, slobbish men! If this is true, of course, as is ever the PR caveat. Especially given the source of the non-research:

The research by Rug Doctor also found that a third (32 per cent) of the population does the minimum cleaning required at home, with one in six (17 per cent) admitting to hating it altogether cleaning.

Rug Doctor, unsurprisingly, manufacture carpet cleaning machines – so while we all hate doing the little chores around the house, at least we know where to go to get a labour-saving device to help us out, now.

Still, of all of the chores we men (and, apparently, primarily women) do, carpet cleaning is pretty low in importance, right? Wrong!

Paul Fildes, marketing manager at Rug Doctor, said: ‘The survey uncovered some interesting findings about peoples’ perceptions when it comes to cleaning. 

‘While people spend a lot of time scrubbing their toilets and kitchen work surfaces, they may be missing areas that commonly harbour germs, such as door handles, and indeed their carpets which are breeding grounds for dust mites and bacteria if not deep cleaned regularly.’

Alas, it seems the most overlooked part of the cleaning regime – the carpet – is actually one of the most important… and we all owe a great debt to Rug Doctor for the research they carried out to convince us of this very fact.

What’s more, a quick glance at the watermark in the infographics reveals just who Rug Doctor paid to have this survey featured:

That would be PR firm Bright PR, putting paid to any doubt that this is anything more than a cheap PR survey masquerading as news.