“Couples row when things aren’t tidy!” says Swedish storage-solution retailer

I hate how untidy my flat gets, and so does my girlfriend… which is why I’m glad The Daily Mail and The Daily Telegraph are on hand to give my relationship the helping hand it really needs:

Couples row 104 times a year about mess (and one in five men STILL think cleaning is a woman’s job)

From debates over whose turn it is to wash up to niggles over the laundry, it’s commonplace for couples to bicker every now and then.

But according to the latest survey, British couple have 104 arguments a year about the mess in their homes – and it’s causing some serious rifts.

A staggering 2.4 million couples row twice a week about who should tidy up with arguments becoming so heated it affects their sex lives – and even causes some to break up.

In fact, the study found that two thirds of women (67 per cent) have refused to have sex when distracted by clothes that need to be folded, hung up or put away.

The research found one in five couples, 18 per cent, row at least once a week about which one is causing the mess.

Source: Daily Mail, 1 March 2013

British couples row twice a week about the mess in their homes, study finds

A staggering 2.4 million couples row twice a week about who should tidy up with arguments becoming so heated it affects their sex lives and causes some to break up.

Two thirds of women have refused to have sex when distracted by clothes that need to be folded, hung up or put away.

The research found one in five couples, 18 per cent, row at least once a week about which one is causing the mess.

Women’s biggest complaint was revealed to be their man leaving piles of clothes on the floor, with 36 per cent irritated by this.

Source: Daily Telegraph, 1 March 2013

I’ll stress two things up front: 1) I am not one of the 20% of men who think cleaning is still a woman’s job, and 2) I highly doubt 20% of men still think cleaning is a woman’s job at all, just as much as I doubt the veracity of any of these statistics, given all we know about opinion polls and the motives of the companies who commission them.

What I don’t doubt, however, is that this article from churnalist-extraordinaire Bianca London of the Daily Mail came from a press release put out by Swedish self-assemblers and horsemeatballers Ikea:

A spokesman for Ikea, who carried out the survey, said: ‘People have very different ideas about what “tidy” means, but it is still remarkable how many couples argue several times a week about mess and clutter in their homes.

‘It is sad some argue so much it affects their love lives or may even lead to them splitting up, when simple storage solutions could help them live happily.’

Ikea there, being as balls-out bare in the UK press as they would be in a Swedish sauna in explaining that buying Ikea products will put an end to arguing. The irony, which they absolutely HAVE to be aware of in writing this press release, is that no couple can visit an Ikea store without having the most blazing of rows.