“Having a nice smile is important!” says whitening toothpaste manufacturer

How many times do you think you smile each day? The answer may well depend on which newspaper you read and just how jaded and cynical you’ve become, but the Daily Mail has taken a good stab at putting a figure on it regardless:

Average adult manages seven smiles a day… but one is false!

The average adult manages just seven smiles a day – and at least one is probably false, according to a study.

It found even the most cheerful of us smile only 11 times a day, while the grumpiest produce just one.

The poll of 2,000 adults found the 51 per cent of us who admit to a daily false smile reserve it for our bosses.

Despite our relative unwillingness to smile, we love receiving them. The study found nearly a quarter of us revel in a smile from a lover, and around a fifth in one from our children or another family member.

Source: Daily Mail, 6 March 2013

It seems that the despite the undoubted life-affirming nature of a good smile, we’re just not doing it often enough. What’s more, we clearly underestimate the value of a tooth grin:

BlanX spokesperson Louise Marks said: ‘When our lover flashes us a big, bright white, toothy smile it just melts our hearts, our research has found. 

‘We don’t smile as much as we thought the UK would, an average of seven and a half times each every day. That’s not a lot when you think about how many people we come in contact with every day. 

‘The one thing that did come out of the survey though, is that a genuine, big smile from someone we care about has the power to transform our day no matter what kind of mood we are in.’

Smiles, it seems, are hugely important, and it’s good of Louise Marks to identify this for us, not least in her role as spokesperson for BlanX, the toothpaste.

Thank the lord we have toothpaste companies to commission polls reminding us how important teeth can be.