“People are using eggs more often!” says egg spokesperson

Few fads from the 1980s have stood the test of time; leg warmers, perms, power ballads and keyboard ties have all long-since been consigned to the great neon-lit dancehall in the sky. Now, it seems, we’ve a new addition to the list, according to the Daily Express:

Home cooks shun microwave

THEY were the must-have kitchen gadget of the 1980s.

But Britons are now ditching microwaves and ready meals and are cooking their dishes from scratch.

Nearly one in four of the 2,000 people polled by British Lion eggs said either they did not own a microwave or it was “completely redundant”. Seven out of 10 said that when time was tight they would rustle up a quick dish from fresh ingredients. Just one in five people said they would turn to their microwave.

Source: Daily Express, 26 January 2013


Think of the microwaves, oh won’t somebody please think of the microwaves.

Of course, it would be simple to imagine this story was placed by Phillips or Bosch, reminding people of the irreplaceable value the microwave. That would make sense. However, it speaks volumes about the nature of commercial PR and these worthless surveys that the real sponsors of this story are the polar opposite:

Nearly one in four of the 2,000 people polled by British Lion eggs said either they did not own a microwave or it was “completely redundant”. Seven out of 10 said that when time was tight they would rustle up a quick dish from fresh ingredients. Just one in five people said they would turn to their microwave.

People are now so adept at cooking that the microwave is redundant – instead they’re relying on the true essentials in life… like eggs. And we know this is true, because a company which sells eggs commissioned OnePoll to create a survey to tell people how essential eggs are.