“People aren’t cleaning enough!” says cleaning company

You people are disgusting! Not my words, but the words of the Daily Telegraph and Daily Mail:

Seven in 10 Brits unable to find time to clean homes

Millions of Brits reckon live in homes even they describe as a ‘pigsty’ – because they are too busy to clean, a study revealed today.

Researchers found seven in ten Brits are unable to find the time to take care of everyday chores such as vacuuming, dusting and cleaning the bathroom.

Fifty-seven per cent of people even admitted they have times when they would describe their home as a ‘pigsty’ because they never have a chance to tidy it up.

Source: Daily Telegraph, 18 January 2013

And the Daily Mail’s version:

How clean is YOUR house? 70% of Brits say they live in a pigsty, one in 10 hasn’t cleaned their bathroom in a month… yet STILL they say they’re too busy to tidy

Millions of British families live in homes they would describe as a pigsty – because they are too busy to clean, a study reveals today.

Researchers found seven in 10 Brits are unable to find the time to take care of everyday chores such as vacuuming, dusting and cleaning the bathroom.

And a messy 57 per cent of people even admitted they have times when they would describe their home as a pigsty because they never have a chance to tidy it up.

Source: Daily Mail, 18 January 2013

You see? You’re all filthy slobs, living in your pigstys, having never cleaned your house, pretending not to be wallowing in your own filth for weeks on end. Frankly, I’m disgusted by you all. And I’m not alone:

A spokesperson for cleaning product firm Spontex, said: “We are leading busier lives than ever and when you are juggling so much, it’s inevitable that something has to give.

“And it seems that for many, staying on top of their household chores and keeping their home spotless is what they are letting fall by the wayside.

Not only is it apparent that your homes are filthy, but even a spokesperson for a cleaning company thinks so – and they should know, after all, because they sell the kind of cleaning supplies that would make your messy homes clean again.

So, this was a press release put out by Spontex to make us all feel bad about the state of our homes. Who did Spontex hire to create the story? I emailed them to find out – and soon got a response from Purplefish PR Ltd:

Of course, Purplefish didn’t conduct the research themselves… that honour went to none other than 72 Point’s OnePoll:

The one question left to answer: who churned the press release the most – the ‘Daily Telegraph Reporters’ or Deni Kirkova from the Daily Mail? In fact, the Telegraph took a whopping 90% of the press release, beating the 82% from the Daily Mail – although the Mail had the gall to attribute the article to a named journalist.

Not for the first time, it’s clear that more than anything, it’s journalism that’s badly in need of a clean up.