“Candles are selling really well!” says candlemaker

Have you bought a fancy expensive candle lately? If your answer isn’t “Why yes, yes I have!” then you’re not quite as on-the-pulse as you might wish. As the Daily Mail explains:

On the bright side: Sales of luxury candles soar because recession-hit couples stay in for romance

Luxury candles are lighting up gloomy nights in for recession-hit couples.

Instead of going out to restaurants, people are creating a romantic atmosphere at home with candles costing up to £42 each.

Figures show sales of pricey, scented candles were up by almost 60 per cent to nearly £90m last year, compared with 2011.

Source: Daily Mail, 23 January 2013

Who would have thought luxury candles were recession proof? Well, I can think of one man who might want us to know that everybody and their dog are splashing out on luxury candles in the midst of a major recession…

Luxury candlemaker Timothy Dunn, whose customers include Kate Moss, Sienna Miller, Victoria Beckham and Coleen Rooney, sold a record 25,000 candles last year, up 60 per cent on the previous year.

He said: ‘There is a huge surge in the popularity of candles and sales have gone through the roof.

‘It doesn’t matter if you live in the country’s most expensive postcode or in a flat on the 24th floor, a candle adds something special to your home.’

Weirdly, this story is literally as flimsy as ‘company who sell a product says their product is really cool and popular’. And yet this still makes it into the Daily Mail as if this is news. How… illuminating.