“Men use the internet!” says internet company

Men, it turns out, are heavy internet users, and sometimes use the internet to look at women, according to the Daily Mail recently:

Want to know what he’s really doing online? Keeping Up With The Kardashians! Men are hooked on celebrity gossip too (but they also surf for sport news… and porn)

While many women may be aware that their other half frequently checks the sports results online and occasionally takes a peek at porn, they might be shocked to learn that their boyfriends or husbands may well know as much about the comings and goings of the Kardashians as they do.

A new study has revealed that men are spending more time per week surfing the internet than (sic) – and the study of 2,000 adults found that while women use the internet mostly for Facebook and shopping, men surf for porn, sport and news – including plenty of celebrity gossip.

Source: Daily Mail, 4th January 2013

It transpires, then, that men are spending more time on the internet than women – of course, if the results had been reversed and it were women who logged more hours online, that too would have been headline worthy. So, for the company using this as the angle to get their name into the press, it’s a no-lose situation.

From there, throw in a little data-mining from an unreliably self-reported online survey (bear in mind this isn’t measuring what people do, but what people admit to, or even which options people tick when asked to fill-in a quick-turnaround PR survey), add a Daily Mail-friendly celebrity name to guarantee a nice eye-catching photo, and it’s easy to see how this can become a perfect piece of Daily Mail fodder for the company behind it. And who is that company?

The research, which was commissioned by Siteopia.com, found that men are four times more likely to access porn or ‘not safe for work’ material. 

That would be Siteopia.com, the domain registry site:

And just to force the point home, there is of course the inevitable self-serving quote from a company spokesperson:

A Siteopia.com spokesman said: ‘The results showed men to be the biggest internet users, spending more time reading the news and showing a much bigger tendency for gaming online.

‘Like everything, it’s important to recognise what enhances and benefits our day to day lives, while making sure we focus on quality sites and services that add convenience and enrich our routines rather than simply fill time.’

So, essentially, ‘the survey we funded says the internet is vital to people, so people should use a quality intenet based-service such as us’.