“Women have lots of make-up!” say make-up retailers

Have you ever noticed that women have a lot of make-up? The Daily Mail has. Frequently. For instance:

That’s a lot of lippy! Women spend £172 to fill average make-up bag

A make-up bag can be among a woman’s most precious belongings.

So perhaps it is no surprise that the average value of its contents is a rather expensive £172.

A survey of more than 2,000 customers of beauty retailer Escentual.com found that a make-up bag and contents were often the single most expensive item that many women took out of the house with them.

Source: Daily Mail, 17 January 2013

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Who were the company who figured out that women spend a lot of money on make-up? That would be make-up retailer Ecsentual, who make money from women spending a lot on make-up.

Such startling and mascara-heavy-eye-opening findings isn’t Ecsentual’s first foray into hard-core research – in fact just a week earlier their crack team of researchers discovered that women keep the make-up they buy until they’ve used it up:

Is YOUR eyeshadow a breeding ground for bacteria? Women keep make-up for six YEARS after expiry date – leaving them at risk of infection

A new survey reveals British women keep hold of their make-up products for six years after they go off – behaviour that could potentially be a ticking health time bomb.

Many Brits are holding onto their make-up treasures much longer than the use-by date, exposing them to toxins and bacteria, which lead to unnecessary breakouts and risk of eye infections.

Eyeshadow was revealed as the item that spends the longest time languishing at the bottom of make-up bags, with women keeping hold of them for seven years – nearly six years too long.

Source: Daily Mail, 9 January 2013

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The real tragedy to Ecsentual’s research is that it comes just too late for the poor hapless male, who may have been tempted to venture into the make-up market just weeks before these remarkable findings came out, in buying their partners gifts for Christmas.

‘Of course it’s what I wanted dear’: Women will throw away £676million of unwanted Christmas and birthday beauty gifts
– On average, British women will bin £26 of unwanted beauty gifts
– Total wasted money of spurned presents adds up to £676million
– ’Always check it’s her brand’ says firm that did the research

Nine out of ten British women will receive beauty products from loved ones this Christmas – but a jaw-dropping £676million worth will never be used, according to a poll.

The average British woman will throw away two Christmas beauty gifts, worth an average of £26, according to new research by teeth-whitening brand Blanx.

Source: Daily Mail, 2 January 2013

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If only British men had the advice of cosmetics firm Blanx before Christmas, just imagine how many comsetic products could have been spared the January bins! Think of the lipsticks, oh God won’t someone please think of the lipsticks!