“The Harry Potter films are still popular!” says film company looking to be in the news

A nice, simple story, here: pick a name people know, and use it to promote yourself in The Telegraph, The Metro and the Daily Star:

HERMIONE GRANGER A ROLE MODEL

HARRY Potter sidekick Hermione Granger has been voted the best big-screen role model in a poll of young film fans.

The brainy student, played in the films by Emma Watson, 22, picked up 19% of the votes.

Source: Daily Star, 7 January 2013

The story was placed to promote the charity ‘Filmclub’ and it’s associated commercial sponsor LOVEFILM, who know that putting a film star’s name onto a press release and tying in the name of a popular film series will get their own name advertised in the mainstream media cheaply and reliably.