“Men do things usually associated with women!” says product traditionally associated with women

March 8th, 2012

The Daily Mail’s official OnePoll correspondent Maysa Rawi was red hot on the Ctrl+C, Ctrl+V again last week, with the following:

Crying over films, cuddling on the sofa and enjoying bubble baths….It’s the end of the macho man era (and most women prefer it that way)

Modern men have an increasingly soft center, and women prefer it that way. 

The modern man is a big softy who cries over films, likes cuddling on the sofa and enjoys a bubble bath, according to a study

The source of the press release? Ice cream manufacturer Haagen-Dazs, who you’d imagine might have a vested interest in telling the tale that men are soppy, soft and doing things traditionally associated with women… such as eating fancy ice cream in front of a romantic comedy.

It may well be that men are, in fact, engaging in behaviours that are stereotypically female – there’s no reason for them not to be, after all, if that’s what they want to do. However, without seeing the questions asked by Haagen-Dazs, and without seeing the results of the poll, it’s impossible to tell how genuine any of this information actually is. Yet, with the vested interest from the company behind the poll, there’s a significant reason to suspect the questions may well be biased.

In case there was any confusion, here’s the press release on the OnePoll website, which a casual glance shows is perhaps 90% identical to the article which made the Daily Mail.