March 4th, 2012

From the Daily Mail on February 22nd:

Bear necessities: 35 per cent of British adults ‘still take a teddy to bed with them’

They’ve been keeping children happy for years and are a godsend for many parents when trying to keep their little ones quiet.

But it would seem it is not just youngsters who appreciate the soothing benefits of the teddy bear – it still occupies a special place in the hearts of many grown-ups too.

Research has revealed that 35 per cent of adults in Britain have admitted they still sleep with a teddy bear to help them de-stress and sleep at night.

A total of 6,000 Britons were surveyed by hotel chain Travelodge to learn more about the country’s fascination with the teddy bear.

The whole story came from a press release from Travelodge, who commissioned the research partly to learn more about our fascination with teddy bears, but more specifically to get their name into the newspapers.