Nomophobia: a review

March 3rd, 2012

A few weeks ago, I reported on the mobile security firm who wanted to tell us we’re worried we’ll lose our mobile phones, using the ridiculous phrase ‘nomophobia’ to promote their story angle.

Since then, my inbox has been filled with echoes of the story, showing exactly the penetration one of these made-up, bullshit PR stories can achieve as it gets churned into the news wire. Here are a few highlights:

…and many, many more.

It just goes to show – spend a little time and money coming up with a bullshit Bad PR story, and the global news churn will take care of the rest.