March 2nd, 2011
One mother in four mothers forced to return items at checkout in order to make ends meet
One in four cash-strapped mothers is being forced to return items at the checkout or buy low-cost own brand products in order to make ends meet.
In a desperate attempt to disguise the impact of the economic downturn from their children, mothers are re-filling branded cereal boxes with supermarket own brand versions.
Nice and simple, this one:
The tactics being used in homes across the country have emerged in a study carried out by Asda.
Supermarket chains says some people are trying to cut costs, and that they’re the best supermarket to shop in if you want to cut costs. A bread and butter Bad PR story.