“Women – You don’t even know how fat you really are!” says weight-loss firm ‘Eat Water’

February 13th, 2012

Here’s a lovely tale from last week’s Daily Mail:

Two thirds of women have lied about their size, with 9lbs being the average amount by which they reduce their true weight.

Researchers found millions of women fib about their weight with many ‘losing pounds’ when talking to a partner, best friend and even their mum.

That’s right, women lie – in this case, about their weight, and to the people they love. And it doesn’t stop there:

Because of the lies, a quarter of women are now confused about their true weight and regularly buy the wrong sizes.

These poor deluded women even have themselves convinced that they’re slim. Which might explain why any women reading this might not think they’re overweight – you fools! You’ve bought your own lie!

Or at least so says Maysa Rawi of the Daily Mail. Or, rather, so says the press release trumpeting up this story, which is virtually identical to the article Maysa produced for the Mail. As ever, it’s not just the Mail who fell for this, with articles also appearing in The Sun and The Star, so far.

And just who has a vested interest in telling women they’re fat, even if they don’t realise it themselves? Step forward Eat Water – a weight-loss firm with some pretty zany sounding claims for their range of products:

Have you ever wondered how easy it would be to lose weight if you could eat water?

If you answered yes to that question, congratulations! You’re a moron.

I’ll leave the dissection of the science behind this to other people, along with the marketing claim made in the original press release that Eat Water is ‘a new pasta product that encourages weight loss so the more you eat the more weight you lose’.

But the next time you hear about Eat Water, remember they decided the best way to market their product was to tell women they’re fatter than they’ll admit to, and that women are fooling themselves if they think otherwise. Charming.